About Me
Mary-Ellen Smith (she/her) is an alumna of the University of Georgia with a BFA in Scientific Illustration. She is proficient in the use of Adobe Photoshop, Illustrator and Z-brush, as well as in traditional media. Her work has been featured in exhibitions at the State Botanical Gardens of Georgia, and in juried exhibitions at the University of Georgia. She has worked in creating botanical and zoological illustrations, alongside traditional still lives, medical illustrations and promotional design.
She currently works as a graphic designer, creating visually stimulating promotional and in-house designs, logos, brand kits, and websites for companies of any size. She is committed to identifying client needs and providing solutions in a timely and professional manner.
Website Design
I specialize in crafting engaging and distinctive websites. Through a blend of creativity and technical expertise, I work closely with clients to bring their vision to life online. From innovative design elements to intuitive navigation, I aim to create immersive digital experiences that leave a lasting impact and set brands apart. With a focus on creativity, quality, and attention to detail, I'm committed to delivering websites that exceed expectations and help businesses thrive online.
Logo Design
Logo design is a meticulous process that begins with a deep understanding of the client's brand identity and objectives. It starts with thorough research into the industry, target audience, and competitors to identify key themes and trends. Next, conceptualization takes shape through sketching and brainstorming sessions to generate a variety of ideas and concepts. These concepts are then refined and iterated upon to create polished digital drafts. Throughout this process, client feedback is integral, guiding the direction of the design until the perfect logo is achieved.Once the final logo is chosen, it undergoes final revisions and adjustments to ensure scalability, versatility, and timeless appeal, resulting in a visual representation that effectively communicates the essence of the brand.
Brand Kits
Brand design starts with a thorough brand discovery phase, where the client's values, mission, target audience, and market positioning are identified. From there, visual elements such as logos, color palettes, and typography are meticulously designed to reflect the brand's personality and resonate with its audience. These elements are then compiled into a comprehensive brand guideline document, which serves as a roadmap for maintaining brand consistency. Additionally, supplemental marketing materials such as business cards, letterheads, and invoices are developed to extend the brand identity across various mediums. Throughout the process, client collaboration and feedback play a crucial role in refining and perfecting the brand kit to ensure it accurately represents the essence of the brand and aligns with its objectives.
Portfolio
I obtained a degree in Scientific Illustration from the University of Georgia. This, along with my love of design, sent me into the Graphic Design field - bringing brands to life through logo design and website builds.
